During the execution of a project, frequent reports, and where possible meetings, keep the customer appraised of progress. This also involves highlighting specific issues and how they were assessed and solved. The goal is to allow customers to gradually get more familiar with the capabilities of the tools being used by the team, as well as the workflows being used.
For some customers, this growing familiarity with the software and processes opens the possibility for future projects of taking over part or whole aspects of the work being done by purchasing the necessary licenses to do the work in-house.
For other customers who wish to continue to outsource their project work, what they learn about the technology helps them better understand the results and support their decisions based on project results.