Melanie Ofenloch leads Ikon’s marketing organization during its global rebranding process. For the last 27 years, she has worked with some of the world’s top brands in a variety of marketing leadership roles. Melanie worked as Chief Marketing Officer for several portfolio companies for private equity firms including Symphony, North Bridge and Vector. She also worked for some of the world’s largest agencies including Weber Shandwick (Interpublic), Publicis and Ketchum (Omnicom) with notable accomplishments including the launch of PrimeCo Personal Communications and the brand refresh for Susan G. Komen for the Cure to Komen for the Cure. Melanie holds a BA in Communications from Auburn University. She was recently named as one of the top 100 global wine bloggers for her Dallas Wine Chick blog www.dallaswinechick.com. She is the communications chairman for the Executive Women’s Roundtable, the former chairman of the Auburn Athletic Advisory Council and has been a member of the Make A Wish Marketing Board and Father of the Year’s advisory council.